Blog
Inside our blog, you’ll find resources created to guide and inspire—from branding clarity to website strategy and design advice. Whether you’re planning a future project or refining what you already have, these articles are here to help you grow your business with confidence.
Why garden designers win better clients with local SEO (not more traffic)
Why garden designers win better clients with local SEO (not more traffic)
Branding for accountants: how Sampson Fielding went from DIY to distinctive
What happens when a fast-growing London accountancy firm finally invests in brand strategy & a website that works? Active users up 325%. Organic search up 975%. Here's the full story.
Local SEO for architects: attract better clients, not more traffic
Most architects don't need more website traffic. They need better enquiries. Learn how local SEO helps attract higher-value projects & filters out poor-fit clients
Stop using weak links: fix your anchor text for SEO
Most websites misuse anchor links. Here’s how to write better link text that improves SEO, strengthens internal linking and increases visibility in Google.
What's the role of an Art Director in a brand photoshoot?
Discover the benefits of professional art direction. From planning visual stories to choosing props, learn how to avoid decision fatigue & get high-quality brand images
Google Trends is not for ideas - it’s for search demand
Stop using Google Trends for content ideas. Learn how to uncover real search demand, seasonal spikes & high-performing blog topics that actually drive traffic.
How interior designers can stand out & attract better clients
Most interior designers don't have a talent problem - they have a positioning problem. Learn how a strategic brand identity helps you stand out, attract higher-value projects & stop competing on price
Blue branding isn’t safe - it’s risky if you use it wrong
Blue dominates corporate branding for a reason, but it’s also the fastest way to look forgettable. Discover how to use it with intention, nuance & personality
Why yellow is the riskiest colour to build a brand around
Yellow demands attention, but so does a hazard sign. Used carelessly, it signals cheapness or danger rather than energy. Here's what brand strategy actually tells us about yellow
The English Oak: 6 lessons for a strong brand
The English Oak is the quintessentially British tree. We’ve reflected on this mighty tree and put together six branding lessons that you can learn to help make your business brand strong and enduring.
Red branding isn’t safe: here's how to handle it right
Stop guessing your brand colours. Unpack the polarising psychology of red & discover the exact strategy needed to blend raw energy with premium prestige
Purple branding: when it works - and when it undermines
Thinking of using purple in your branding? Here’s when it elevates your brand - and when it can feel dated, overdone or off-message
Brown branding isn’t boring: why luxury brands use it
Brown isn’t dull: it builds trust, warmth & quiet luxury. Discover how to use brown branding to create a grounded, premium identity that stands out
Pink branding: bold choice or business mistake?
Pink branding can signal luxury, rebellion or risk (depending on how you use it). Here’s when it works, when it fails & how to use it strategically
Blog images are hurting your SEO: fix these 9 mistakes
Most blogs get image SEO wrong. Learn exactly how to use blog images for faster load speed, better rankings & higher engagement (without guesswork)
January blog ideas: New Year inspiration for interior brands
Discover fresh January blog ideas for interior brands: Explore trends like biophilic design, decluttering & sustainability to inspire clients in the New Year
December blog ideas: Inspiration for festive interior design content
Get inspired with December blog ideas for interior brands. Boost your SEO with festive interior design content to grab readers attention and boost web traffic
Using green in branding: what most businesses get wrong (& how to do it right)
Green is one of the most misunderstood branding colours. Learn how to use it strategically to communicate trust, growth and clarity - without falling into clichés or greenwashing