Blog
Inside our blog, you’ll find resources created to guide and inspire—from branding clarity to website strategy and design advice. Whether you’re planning a future project or refining what you already have, these articles are here to help you grow your business with confidence.
Branding for accountants: how Sampson Fielding went from DIY to distinctive
What happens when a fast-growing London accountancy firm finally invests in brand strategy & a website that works? Active users up 325%. Organic search up 975%. Here's the full story.
How architects can use local SEO to win higher-value projects
Stop chasing traffic & start attracting the right architecture clients. Discover how local SEO helps architects win better projects & improve visibility
What's the role of an Art Director in a brand photoshoot?
Discover the benefits of professional art direction. From planning visual stories to choosing props, learn how to avoid decision fatigue & get high-quality brand images
Brand identity for interior designers: how to stand out
Learn how to build a distinctive brand identity for your interior design studio. Move beyond logos with strategy to attract higher-value clients and stop competing on price
Blue branding isn’t safe - it’s risky if you use it wrong
Blue dominates corporate branding for a reason, but it’s also the fastest way to look forgettable. Discover how to use it with intention, nuance & personality
The English Oak: 6 lessons for a strong brand
The English Oak is the quintessentially British tree. We’ve reflected on this mighty tree and put together six branding lessons that you can learn to help make your business brand strong and enduring.
Purple branding: when it works - and when it undermines
Thinking of using purple in your branding? Here’s when it elevates your brand - and when it can feel dated, overdone or off-message
Pink branding: bold choice or business mistake?
Pink branding can signal luxury, rebellion or risk (depending on how you use it). Here’s when it works, when it fails & how to use it strategically
Blog images are hurting your SEO: fix these 9 mistakes
Most blogs get image SEO wrong. Learn exactly how to use blog images for faster load speed, better rankings & higher engagement (without guesswork)
January blog ideas: New Year inspiration for interior brands
Discover fresh January blog ideas for interior brands: Explore trends like biophilic design, decluttering & sustainability to inspire clients in the New Year
December blog ideas: Inspiration for festive interior design content
Get inspired with December blog ideas for interior brands. Boost your SEO with festive interior design content to grab readers attention and boost web traffic
Using green in branding: what most businesses get wrong (& how to do it right)
Green is one of the most misunderstood branding colours. Learn how to use it strategically to communicate trust, growth and clarity - without falling into clichés or greenwashing
Foil blocking & embossing: Premium print finishes explained
Discover why luxury print still matters. Explore foil blocking, embossing, sustainable materials, and expert tips for brands wanting elevated, tactile print
What's the minimum word count for an SEO-performing blog?
Discover the ideal blog length for SEO! Explore how word count impacts Google rankings, engagement, and performance to create high-ranking, valuable content
Decadent orange & cream cheese mince pies (2026 recipe)
Indulge in this twist on the Christmas classic: a mince pie recipe with orange & cream cheese; a rich and zesty delight that elevates the timeless flavours
Stop blending in: Brand photography tips to be memorable
Discover how intentional brand photography can make your business memorable, attract ideal clients, and elevate your visual identity online
16 areas to update when you rename your brand
It’s easy to get caught up in the excitement of rebranding your business, including a new name, but there is a long list of things that goes with that, so don’t get caught out.
November blog ideas: table setting, parties & cosy nights in
Spark November blog ideas for home brands: boost your SEO with inspo on table settings, festive parties and cosy night content to engage and attract readers