Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Converting garden website enquiries into sales (RHS Chelsea)
Tips for garden and landscape designers on how to use a media kit to filter your best clients & win dream projects in the busy Spring season.
Yellow branding: sunny & bright or sinful & sensationalist?
Yellow is the colour of feelings and emotions. In its raw state it is the colour of sunlight and has the power to lift our spirits. Here's how to harness its energy in your brand’s identity
Is red a good colour for my business branding? (2025 guide)
The colour red signifies power, prestige and dynamism in branding, which is why it is a popular, but bold, choice. Here's how to make it work for your business
Purple: the perfect colour for your branding? (2025 guide)
When a brand uses the colour purple, it intrinsically conveys a message of quality, exclusivity and creativity. Discover how to use it powerfully in branding
Brown branding: why it's brilliant for business (2025 guide)
Often overlooked, or seen as a dull colour, brown can powerfully convey loyalty, trust, maturity and strength. See how to make it work for your brand
Is pink branding a strong choice for my business?
Will I regret using pink in my branding? Find out about the colour pink and whether or not it can work for your business brand
How to get great brand photos for your garden design website
Top tips from a brand photographer for garden designers on how to get great branded photos for garden design websites to boost impact and engage visitors
Why is brand photography so important for garden designers?
Discover how to get stunning brand photography if you’re a garden designers. Elevate your garden design portfolio & brand with our tips on brand photography
How to get the best from orange for your branding
Why the colour orange is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through orange.
A garden designer's tips on planning small garden spaces
Gertrude Jekyll said: “In garden arrangement, as in all other kinds of decorative work, one has not only to acquire a knowledge of what to do, but also to gain some wisdom in perceiving what it is well to let alone.”
Seven crucial top tips to succeed as a graphic designer
Starting out as a graphic designer? Here are our top tips on how to get going and succeed in the creative industry.
Brand pricing: how to do it well & command your worth
How small business can better use the power of pricing and branding together to attract the right customers, boost sales and avoid undercharging
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
3 reasons to use the colour green confidently in branding
Why the colour green is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through green.
How the right brand photography can actually build trust & increase business success
Images are often make or break for small business websites: they build trust with visitors as well as convey the key elements of a business’ branding. Get brand photography right and it feeds directly into your marketing and sales as a business.
5 simple ways small businesses can be more sustainable at Black Friday
Black Friday leads to promoting overconsumption: bad for personal finances & bad for the environment because of the waste generated. Here are 5 ways to be more sustainable.
9 big red flags that your branding is actually broken (& reasons for hope)
Nine signs that your branding is broken - the feelings and emotions that point to problems in your business branding.
The Lover brand archetype: sensuality vs sexuality
The Lover is the first in our series on Brand Archetypes for businesses. We’ll be examining why they are so powerful and how you can harness them for maximum impact in your business.
Introducing the power of brand archetypes
We’re introducing a series on brand archetypes, and this is why you should prick up your ears. Brands that consistently express an appropriate archetype drive profitability and success in real and sustainable way.
6 steps to make your brand a showstopper
Taking inspiration from GBBO, we’ve been thinking about what makes for a show-stopping brand - a brand that everyone keeps coming back for; one that people rave about and demand the recipe! Here are our key steps for a showstopper brand.