May blog post ideas: garden, Spring & floral refreshes
May is a wonderful time of the year, bursting with inspiring Spring blog post ideas to keep your interior design or garden design website blog up-to-date. With the Spring season in full flow now, we’ve selected a handful of themes for your blog that will resonate with your audience as thoughts turn to using outdoor spaces and entertaining in the longer evenings.
Capturing the spirit of Spring: why may is the golden month for your design blog
In our May edition of blog post ideas for interiors and garden website blogs (ideal for interior designers and garden designers!), we look at designing, entertaining and planting for garden brands, plus the all important RHS and BBC Spring flower shows. For interiors brands, we’re sharing helpful prompts as your audience turns its attention to Spring cleans, evening entertaining and getting the most out of floral decorations. Last time in April, we showcased tulip and garden shed & furniture blog post ideas for garden centres or garden designers wanting to attract attention around Bank Holidays.
If you’re new to this series, every month we take inspiration from Pinterest Trends & Google Trends for content insights. The ideas we share are seasonal and viral moments: this means (a) they occur every year, so you can improve your performance year or year and (b) they are highly likely to drive organic search traffic to your website if you zone in on them. Use the blog post ideas below as inspiration for your content; harness search traffic of your own; and make your website work harder for you!
Top ten takeaway ideas and advice
Harness seasonal momentum – Capitalise on the natural enthusiasm people have in May by creating content that mirrors their transition from indoor to outdoor living
Target ‘viral’ seasonal moments – Focus on recurring annual events like Bank Holidays or flower shows to drive consistent year-on-year organic search traffic
Showcase practical expertise – Share actionable, hands-on advice such as the ‘Chelsea chop’ or soil preparation to build trust and authority with your readers
Bridge the gap between home and garden – Help your audience create a seamless flow between their interiors and outdoor spaces as the weather warms up
Celebrate British biodiversity – Move beyond generic sustainability and provide authentic advice on indigenous planting for pollinators to resonate with eco-conscious clients
Leverage high-profile events – Piggyback on the publicity of the RHS Chelsea or Malvern flower shows by sharing your unique ‘hot takes’ and professional insights
Embrace short-form, digestible content – Use lists and bullet points to provide quick wins for readers who want inspiration without a heavy time commitment
Update decor with seasonal accents – Advise on low-effort, high-impact refreshes like switching to lightweight fabrics or introducing floral patterns
Focus on the ‘Entertaining’ angle – Write about hosting, from stocking a home bar to designing inviting garden seating areas for longer evenings
Keep it human and helpful – Don’t overthink the perfection of a post; prioritise being timely and relevant to what your audience is searching for right now
1. May blog post ideas for garden brands
Here are blog post ideas and suggested blog titles for your garden brand to use this May around designing, planting & entertaining for Spring…
1. Designing a Spring garden
Tips for incorporating seasonal flowers and colours into your garden design.
From Easter time onwards, gardens burst into life and people are full of enthusiasm for their gardens. Thinking about the design of a garden in Spring is a hot topic and worth anticipating with your blog content.
Gardeners will be keen to avoid bare earth and fill their garden spaces with as many Spring flowers as possible, so you can get loads of mileage out of this theme.
Don’t worry if Spring bulbs are starting to go over and summer is on the way - now is a great chance to remind people to review what’s just happened and to make a plan for next year.
Suggestions include:
How do you start a spring garden from scratch?
How do I prepare garden beds for spring?
What are the colours for spring gardens?
2. Entertaining in the garden
Following on from designing a garden that flourishes in Spring, entertaining in the garden as the days grow longer will be another hot topic.
In your garden blogs, aim to cover ideas and tips for setting up and preparing for hosting outdoor gatherings, from afternoon tea parties to evening barbecues.
This is a good chance to show some flair with insights on outdoor kitchens, accessories for the garden and some of your favourite tips as seasoned garden pros for entertaining with ease.
Suggestions include:
How can I make my garden more interesting?
How do I entertain in a small garden?
How do I make my garden inviting?
3. Planting for pollinators
Sustainability is a key topic for home- and garden-owners currently - we’d highly recommend talking about planting tips for pollinators, but make sure you do it justice and authentically. No green washing, please!
Suggestions for blog article include recommended indigenous British flowers and plants that attract bees, butterflies and other pollinators to your garden.
Don’t be afraid to share your favourites, as your audience will love this and be actively looking for your advice. Perhaps suggest some unusual ones, or a selection of different forms or shapes, climbers or creepers. Think about how you can inspire people beyond the classics like verbena and wild flowers.
Suggestions include:
What plants are best for pollinators?
How do I get pollinators in my garden?
What is the best landscaping for pollinators?
4. Tips for transitioning your garden from spring to summer
The enthusiasm and energy for gardens reaches a peak in Spring, but there’s plenty of the growing season left, plus quite a few potential pitfalls.
Use your blogs in May and Spring to talk people through border care, the ‘Chelsea chop’, including selecting heat-tolerant plants and adding shade elements that will add value later in summer, as well as deal with the changing climate.
Don’t forget to be really hands on with your blog content: think practical and simple steps; education about shade and sun, soil types and industry insights. Lists and bullet. point format for blogs works well, helping people get digestible information.
Suggestions include:
When should I start preparing my garden for summer?
How can I decorate my garden in summer?
What time of year is best to renovate my garden?
5. RHS Chelsea, Malvern & BBC flower shows in May
May kicks off the flower show season, of which RHS Chelsea is probably the biggest.
The flower shows produce a huge amount of focus on gardens, which is a golden opportunity for garden designers or garden brands who want to piggy back on the publicity.
Having a content plan for your blog in place beforehand is a great move, and you can see ours for RHS Chelsea: How to market your garden brand at RHS Chelsea →
Use your garden website blog to write useful and timely content such as highlights, insights, inspirations, take aways or things of note from the flower shows.
Focus on things you think people will be looing for before, during and after the flower shows.
Share your hot takes, point of view and things that have knocked your socks off.
Key points
Capitalise on the Spring surge by offering design tips that help gardeners fill bare spots and plan for future seasons
Focus on the social aspect of gardening with ideas for outdoor kitchens, small-space hosting and inviting seating layouts
Educate your audience on biodiversity through authentic planting guides for pollinators and essential seasonal maintenance like the ‘Chelsea chop’
2. May blog post ideas for interior brands
Moving from gardens to interiors, here are blog post ideas and suggested blog titles for interiors brands to use this May to do with Spring cleans, using florals & evening entertaining.
1. Making florals work in your interiors
Flowers are a fantastic way to dress, accessorise and enhance interiors, plus if you’re anything like us, we love bringing our favourite florals from the garden into the house.
Use your interiors blog to provide tips for like-minded customers on incorporating floral patterns into interior design. Do you have a particular angle on florals? How might they include them in a scheme or add them in an unexpected way?
Talk about the pros and cons, advantages and pitfalls of using florals in interior design.
Suggestions include:
How do I decorate my home with flowers and plants?
What goes well with floral patterns?
What looks good with floral print?
Example from House & Garden: 17 stylish ways to use floral patterns in your interiors
2. How to transition interiors from inside to out
Interiors and gardens - the inside and outside space of a home - are inextricably linked, so this is a really good, meaty topic to blog about, and it’s one that many homeowners want to nail with their interior design.
A beautiful home with a scrappy garden or one that doesn’t flow is unfortunate, so this is a content space you’ll want to be visible in.
Use your interiors blog to address areas like:
What do homeowners need to think about when designing inside and outside spaces that work well together?
Do you have the perfect solution for stopping kids and pets bringing mud in the house? (Make it practical and relatable!)
Or perhaps you’ve got a way of using colour themes to tie the outdoors and indoors together
Example from Interiors Revitalized: How to Create a Seamless Transition Between Your Indoor & Outdoor Living Spaces
3. Seasonal accent refreshes
Interior spaces are always evolving and the passing seasons give a good opportunity to refresh living areas.
Things can feel a little tired after the long winter season in the UK, so Spring is a chance to catch a new audience that’s keen to breath some fresh life into their interior design with your help.
Suggestions for your interiors blog include:
How to update decor with seasonal accents like bright colours and lightweight fabrics
Perhaps also how to add some art to an unloved wall or a space that became cluttered over winter
How often should you update your home decor?
Example from Abode Avenue: Seasonal Style: Refreshing Your Home Décor with the Changing Seasons
4. Stocking your drinks bar
Last but not least, and one that will likely attract lots of interest - enhancing entertaining and relaxation areas with a drinks bar!
Even if people have nailed their interior design, they may not necessarily know how to make the most of it…
This is a great topic that is both useful as well as lighthearted, showing a well-rounded understanding of interior design and is highly relatable, as we mentioned above.
This sort of content on your interiors blog would be very well suited for repurposing on Instagram too, so you can get lots of mileage from it.
Recipes for refreshing summer cocktails and mocktails
Beautiful homeward items to wow guests at the end of a sublime Spring garden party
What drinks should I stock in my bar?
Key points
Guide clients on how to integrate floral patterns and fresh blooms into their schemes without overwhelming their existing decor
Offer advice on the practicalities of indoor-outdoor living, such as choosing durable fabrics and coordinating styles between the lounge and the patio
Provide inspiration for lighthearted seasonal refreshes, including tips for stocking home bars and updating accessories for a brighter aesthetic
Make your blog work harder for your business
Looking for more ways to grow your online presence? Explore our comprehensive guide on blog post ideas for design-conscious businesses to discover how to turn seasonal moments into marketing milestones.
Whether you are an interior designer or a garden specialist, your website should be your hardest-working employee. We specialise in website design that helps brands like yours stand out with style and substance.
Ready to elevate your digital presence? We would love to hear from you—get in touch today to enquire about our services.
Anything else I need to know?
So there you have it - a variety of blog post ideas to help you with your content this May, connecting with your audience, whether you're an interior or garden designer. Whether you’re writing a flower show commentary or giving tips on floral patterns at home, these ideas are all about tapping into what people are already thinking about, searching for and excited by in May.
Pick the ones that feel relevant to your business, and don’t overthink it - just start writing! Remember, blog posts don’t necessarily need to be lengthy or perfect; they just need to be helpful, relevant, timely and in your tone of voice; that’s what keeps your audience coming back for more.
And if you’d like help planning or designing a blog that attracts your ideal clients? We’d love to hear from you - Wildings specialises in websites for garden and interiors brands that want to grow their online presence with confidence: contact Wildings Studio or follow Wildings on Instagram.
Frequently Asked Questions
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May is the peak of the growing season, making it the perfect time to write about Spring garden design, planting for pollinators and preparing for summer heat. Gardeners are often searching for advice on how to transition their borders or how to host outdoor gatherings, so content focused on entertaining and seasonal pruning like the ‘Chelsea chop’ performs exceptionally well.
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By aligning blog content with seasonal shifts—such as a ‘Spring refresh’ or ‘transitioning interiors for summer’—designers can capture high-intent search traffic. Using keywords related to floral patterns, lightweight textiles and indoor-outdoor living helps your website appear in front of homeowners looking to update their spaces in line with the time of year.
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The RHS Chelsea Flower Show creates a massive spike in search interest for garden design and floral trends. By sharing your professional highlights, take-home inspirations or ‘hot takes’ on the show gardens, you can piggyback on this national publicity to attract new visitors to your website and demonstrate your industry authority.
Cultivate your knowledge: explore more design & content marketing insights:
From Homes & Gardens: Spring garden ideas – 9 ways to make the most of the season in your outdoor space
From the Garden Design Co: Garden Entertainment Area Ideas
From the Wildlife Trusts: The best plants for bees and pollinators
From The Real Green Gardener: How to Prepare Your Garden for a Change in Season
From House & Garden: 17 stylish ways to use floral patterns in your interiors
From Interiors Revitalized: How to Create a Seamless Transition Between Your Indoor & Outdoor Living Spaces
From Abode Avenue: Seasonal Style: Refreshing Your Home Décor with the Changing Seasons
From ABI Interiors: Our Guide to Home Bar Areas
About the author:
Simon Cox is the co-founding director (along with his wife, Rachael Cox) at Wildings Studio, a branding, website design and content marketing studio in Torquay, UK. He’s the writer and editor of the Wildings Studio blog which you’re currently reading. Simon is also responsible for the Wildings Studio content marketing services. Simon blogs regularly on topics to do with the core Wildings Studio services on branding, website design and content marketing (blogging). He’s passionate about helping small business develop great content that answers the questions people type in Google in order to get found online (SEO).
About Wildings Studio
Thoughtful, beautiful branding and websites for design-led businesses
Wildings is a website designer for small business offering website design. Based in South Devon, UK, we deliver small business website design for design-conscious brands like garden designers, interior designers, architects, circular ethos restaurants, speciality coffee shops, organic cafés and boutique hotels.
