July blog ideas: classics, boho, adventure & cult faves
July comes hot on the tail of the Summer Solstice and Midsummer’s Day - RHS Hampton Court, Wimbledon, Henley Royal Regatta - so is one of the most exciting months of the year. The same can be said for blog posts on your website! There’s so much summer inspiration you can get your teeth sunk into through your blog if you’re a garden or interior brand - July is definitely not a time to wind down for the school holidays.
Creamy white hydrangea bushes in flower at the height of summer
Introducing July blog post ideas for garden & interior brands
If you’re new to this series, every month we take inspiration from Pinterest Trends & Google Trends for content insights. The ideas we share are seasonal and viral moments: this means (a) they occur every year, so you can improve your performance year or year and (b) they are highly likely to drive organic search traffic to your website if you zone in on them. Use the blog post ideas below as inspiration for your content; harness search traffic of your own; and make your website work harder for you!
Ten top takeaways for July blog post ideas
July is a peak month for blog content in the garden and interiors space, fuelled by cultural moments, seasonal events and heightened search interest
Using Pinterest Trends and Google Trends helps identify repeatable, high-performing seasonal topics that build organic traffic year on year
Classic English summer style remains a timeless and highly searchable theme for both garden and interior brands
English summer content works best when grounded in practical pillars such as layout, materials, structures, furniture and decorative details
Bohemian-inspired content taps into July’s relaxed, free-spirited mood and lends itself to experiential storytelling rather than rigid rules
Boho themes translate seamlessly across gardens and interiors through texture, layering, lighting and atmosphere
Adventure-led content doesn’t need to be grand and is often most effective when focused on small, surprising design details
Gardens and interiors benefit from narratives that explore journey, discovery and unexpected moments within a space
Cult favourites allow brands to spotlight iconic, enduring design elements that signal taste, confidence and authority
Framing blog content around recurring seasonal themes helps creative brands attract the right audience while strengthening long-term SEO visibility
Without further ado, these are your July blog post ideas to use to help you write interesting and engaging blog posts on your website, if you’re a garden or interior brand.
1. Classics: The classic English summer edit for your home or garden
How to get the quintessential English look for your home or garden
There’s nothing like an English summer and July in England is the hottest month of the year, believe it or not! The classic English summer look never goes out of fashion as it combines all the best principles of style, so is an excellent springboard for blog post ideas in July.
For garden brands, the English summer look is highly sought after because it manages to combine a rustic old-worldly feel with a high degree of sophistication. There’s also the fact that unpredictable summer weather means it is fleeting and ephemeral, so all the more magical when everything comes together.
Businesses in the garden space can structure blog post content around helpful garden content pillars such as layout (e.g., cottage, formal, landscape); structures; and garden accessories.
For interior brands, the same is true for the inside of classic English homes in summer. In your blog content you can easily talk about the key elements that make for that unmistakeable English summer look. These include the timeless colour palettes, quality fabrics and archetypal furniture styles.
Classic English blog post suggestions for garden brands
Classic English garden designs perfect for the summer season that include English garden styles
How do I make my own English rose garden?
Garden gazebos, arbors & trellises: what’s the difference & which to use?
Decorating your garden: greenhouses, rhubarb pots & glass cloches
Classic English blog post suggestions for interior brands
How to achieve the charming and cosy feel of an English cottage in your home
How to blend antique English furniture with contemporary decor
Exploring traditional English fabrics and how to use them in home decor
Seasonal decorating tips for bringing English classic style into your home this summer
2. Free spirit: Embrace bohemian vibes for your home or garden
How to infuse bohemian aesthetics into your home or garden
The month of July comes with a care-free attitude thanks to holidays, the summer sunshine and the profusion of flowers, so is a good time to embrace a more bohemian aesthetic for the season. This free-spirited month lends itself to revamping your garden or interior space.
We love the way boho or bohemian aesthetic carries a sense of ‘sit and wait a while’, plus carrying no hard and fast rules.
For garden brands, the bohemian vibe is all about enhancing the experience of the outdoor spaces in a relaxing, muted and peaceful way - we’re not talking about maxing out flower power! You can pick up on this in blog posts to do with outdoor furniture, especially things like hammocks; lighting for creating an atmospheric mood; and of course boho-inspired textiles for a tactile experience.
For interior brands, there is lots of crossover as the same principles apply to the inside of the home. The aim here is a layered, textured and immersive experience. Interiors blog content can focus on eclectic decor choices; layers of textiles for decoration or comfort; characterful but calming house plants; and vibrant colours (although maybe not the full 1960s experience!).
Boho blog post suggestions for garden brands
Boho garden ideas for a lush bohemian oasis
Ways to welcome boho style Into your garden
How to design a contemporary bohemian garden
Boho blog post suggestions for interior brands
How to make your home more bohemian
How to achieve boho style without too much colour
Bohemian Chic decorating ideas for the home
This post is part of our blog post ideas series answering the question, ‘what should I blog about this month?’ - the goal is to help small business owners increase traffic to their websites. At Wildings Studio in Devon, we design and build elegant, strategic websites for creative businesses across the UK. Discover how our website design services can help you turn vision into action and make your site work harder for you.
3. Adventure awaits: Clever ways to have an adventure in your own home or garden
How to add an adventurous twist to your home or garden
It’s true that there’s nothing new under the sun when it comes to July blog post ideas for gardens and interiors brands. However, there’s plenty of scope for adding our own style or twists to well established trends. Adventure in gardens or interiors doesn’t necessarily need to be large scale - small details can delight!
For gardens brands, this can be all about highlighting how to bring unexpected surprises into the garden experience or the journey that people take as they move through it. There’s nothing more delightful than turning a corner in a hard to be confronted by a surprise feature or unexpected view.
For interior brands, again, there is a lot of synergy between the outside and inside. The key to adventurous interior design in July is bringing some of those outside elements into the interior side of things. The little details matter, which gives plenty of room to focus down on things like adding exotic textiles, travel-inspired artwork or unique lighting fixtures.
Adventurous blog post suggestions for garden brands
Fire pits and outdoor camping in the garden
Eco-friendly garden updates using recycled materials or sustainable products
How to design an adventurous garden: hidden nooks, winding paths & diverse plantings
What are the best water features for attracting wildlife
Adventurous blog post suggestions for interior brands
How to create nature-inspired interiors in your home
Eco-friendly home decor: ways to add a natural touch
How to bring adventure into your interior design: maps, artwork & furniture
4. Cult faves: Iconic design for your home or garden
Your personal fave items that no home or garden should be without
Taylor Swift’s Eras tour has been a signature of the summer so far and it’s true to say that there are some cult classic faves when it comes to gardens and interiors. Cult faves is your chance to celebrate true iconic elements that will rightly never go out of fashion.
For garden brands, there are no surprises here: statues, vases, sculptures and structural elements (arches, trellises etc.) are all tried and tested iconic designs that can elevate the garden. Of course, they need to be done well and sympathetically, but they are certainly not passing fads. Make sure to compare this section with the first on classic English style, as the two are complementary.
For interior brands, the same applies as above. You may not necessarily realise certain items are classics, but when you do, it’s hard not to avoid them or go without them in the home! There’s probably a bit more scope here for modern twists, but to choose one: William Morris is a surefire winner as a wallpaper choice with its impeccable balance of colour, style and history.
Cult fave blog post suggestions for garden brands
Parisian park life inspired steel garden chairs & table by Hay
Most iconic ceramic charcoal barbecues, including Big Green Egg
The best ornamental pots (starting with Torc)
Cult fave blog post suggestions for interior brands
Choosing a statement handmade Italian chandelier by Soho Home
With knobs on: best decorative hardware by Matilda Goad
Top ten ranked timeless wallpaper designs by William Morris
Read more about July blog post ideas:
From Urban Earth: English Garden Design Ideas: British Landscape Secrets
From The Original Chair Company: A Guide To English Country House Style
From Sloane & Sons: 13 Boho Garden Ideas For A Lush Bohemian Oasis
From Hemmings & Wills: A Homeowner's Guide to Boho Interior Design
From Tm Landscapes & Construction: How To Add Interest To Your Garden
From Rachel Nicole: Adding adventure to your home decor with Wallsauce
From The House Directory: Garden ornaments: Clever ways to enhance your outdoor space
From Studio Far West: Interior Design Styles – Classic or Contemporary?
About the author:
Simon Cox is the co-founding director (along with his wife, Rachael Cox) at Wildings Studio, a branding, website design and content marketing studio in Torquay, UK. He’s the writer and editor of the Wildings Studio blog which you’re currently reading. Simon is also responsible for the Wildings Studio content marketing services. Simon blogs regularly on topics to do with the core Wildings Studio services on branding, website design and content marketing (blogging). He’s passionate about helping small business develop great content that answers the questions people type in Google in order to get found online (SEO).
About Wildings Studio
Thoughtful, beautiful branding and websites for design-led businesses
Wildings is a website designer for small businesses offering website design. Based in South Devon, UK, we deliver small business website design for design-conscious brands like garden designers, interior designers, architects, circular ethos restaurants, speciality coffee shops, organic cafés and boutique hotels.
