September blog ideas: media walls, bookshelves & table lamps
Two table lamps throwing pools of light in a library
Introduction: September blogs ideas for interior brands
September is the back-to-school month in which the warmth and frivolity of the summer is quickly forgotten. September heralds the start of (the calendar) Autumn, which is all about getting into a groove and getting on with more serious matters after the warmth and carefree activity of August: often in education, secondary schools, college placements or perhaps university courses. The weather is also changing, the days get shorter, sunrise is later and there’s less light in the evening. All of this change is reflected in homes and interiors: thoughts turn from outside to indoors and what can be done on the home; DIY, decorating and home improvements once again rise up people’s to do lists.
In our suggestions for blog posts ideas and blog content for September, we’ll reflect the refocussing on the inside of the home, keeping interior brands in mind like interior designers, interior architecture studios and architects. (Last time we focussed on August blog ideas: seclusion, focus, transitions & tech for both interior and garden brands.) As always, we’ve consulted Google Trends and there’s a noticeable rise in searches; for example interior lighting and storage. Given that these are the things people are looking for, if you write high quality, relevant content that provides answers and gives value, you can drive this traffic to your website.
If you’re new to this series, every month we take inspiration from Pinterest Trends & Google Trends for content insights. The ideas we share are seasonal and viral moments: this means (a) they occur every year, so you can improve your performance year or year and (b) they are highly likely to drive organic search traffic to your website if you zone in on them. Use the blog post ideas below as inspiration for your content; harness search traffic of your own; and make your website work harder for you!
Wildings is a website designer for small business. We are based in Torquay, Devon and offer website design for businesses interior designers, interior architecture studios and architects. This is our series looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Catch up on the previous article, ‘August blog ideas: seclusion, focus, transitions & tech’ or explore the series on blog post ideas for garden & interiors websites →
1. Ten top takeaways for your September blog posts and content
September is the seasonal shift where homeowners turn indoors, making it the perfect time to create content on interiors
Blog about what people are actively searching for, such as lighting, storage and ways to make living spaces feel more organised
Lean on Google Trends and Pinterest Trends to identify recurring seasonal searches that can reliably drive traffic
Media walls are a high-traffic topic in September, so write content that unpacks things like cost, value, permissions and practicalities
Look at the practicalities and aesthetics of bookshelves: show how they bring height, colour, storage and character into a room
Table lamps trend in searches in September searches because of darker evenings, so highlight their important role in creating an ambience in a room
Consider both ends of the buying journey when it comes to planning and writing blog content: people just researching as well as those ready to invest
Long, comprehensive blogs on one subject often perform better than many short ones covering the same ground
Try out different ways of illustrating points in your blogs such as a ‘before and after’ when talking about how a table lamp impacts a room’s decoration and function
The more clearly and thoroughly you answer people’s real questions, the better your chances of ranking in search results
2. Media walls: how to plan one, costs & are they really worth it?
Media walls are a modern take on the feature wall, combining storage, tech integration and design impact while keeping visual clutter to a minimum
September is a key time to blog about media walls as searches rise when people spend more time indoors and look to maximise their living spaces
Address the real questions people ask — from costs and planning permission to pros and cons — to capture search traffic and convert it into enquiries
A media wall plays on the concept of the traditional feature wall, which is a designated vertical space designed to make an impact. A media wall incorporates a number of visual or interactive elements into one integrated storage unit plus a considered aesthetic to feed into the overall interior design. They commonly home digital and audio visual tech, such as a television or sound system, as well as general storage with shelves and critically keep visual clutter to a minimum, hiding wires and cables. Abigail Reay interior architecture studio is an excellent example of how to design and install a very high quality and aesthetic media wall.
Because people are spending more time inside in September and the onset of Autumn (worse weather and less light), they want to maximise their living spaces. This is why search traffic for media walls increases and writing related content is a really smart way to capitalise on these searches, capitalising on that traffic, some of which might convert into enquiries via your website.
Practically, think about the questions and challenges that will drive those media wall searches and then write content that addresses the problems or questions people are asking. For example, some people will be scoping out how viable an option is a media wall, so their questions will relate to the advantages and disadvantages of a media wall or whether they need planning permission. Others may be further along their purchasing journey, so gathering details on how much a carpenter would cost to build a media wall (plus who’s local) before they commit.
Here are our suggested blog post ideas for media walls in September.
Media wall blog post ideas for interior brands this September
What does a media wall really cost?
A breakdown of average prices, what’s included and what affects the final figurePlanning a media wall? Here’s what you can (and can’t) do
Everything you need to know about permissions, structural considerations and working with professionalsIs a media wall definitely worth it?
Weighing up the pros, cons and whether it’s the right choice for your spaceBeyond the media wall: altneratives with storage and impact
Creative alternatives for storage and entertainment that bring character to your living roomHow to choose the perfect colour for your media wall
Expert advice on finishes, palettes and how to make your feature wall feel cohesive with the room
Read more from Rodrigues Interiors: A stylish snug where the media wall is the main focus
3. Bookshelf ideas: how can a bookshelf transform a room?
A bookshelf can transform a room by adding height, colour, texture and storage while acting as a focal point or statement feature
September is a great time to blog about bookshelves, as people want to bring back order after the summer and are searching for storage solutions when reorganising their homes at the start of Autumn
Focus your content on the real questions people ask about bookshelves and provide in-depth answers to capture search traffic effectively - be focussed and stick to what’s relevant to searches
As with a media wall, a bookshelf can play an important role in the interior design of a room. A bookshelf by virtue of its nature tends to bring height, stature and texture to a room. Because it takes up a lot of space, homeowners can use it to add a focal point to a room or impact as the main statement piece within the design of the space. Once loaded up with books or styling props, a bookshelf can add lots of colour and texture via the spines of the particular books and the angles that they create, whether horizontal or vertical. This brings the added benefit of breaking up the space in physical terms, avoiding a bland, monotonous feel. Plus there’s the impact from it’s utility, providing the function of storage which people yearn for as they reorganise their lifestyles going into the Autumn.
As we’ve established above, people refocus in the Autumn on rhythm and order: as much as summer is fun with its whimsy and slightly chaotic nature, it doesn’t last for ever, and people want a return to normality. This is why publishing content on your website blog about bookshelves and storage makes sense. They might seem a bit mundane, but this is what people are searching for on Google, so your content needs to follow suite if you want to increase traffic to your website.
The general rule of thumb when considering how to tackle a topic on your blog, such as an article on bookshelves in interior design, is to work out what people are asking and then serve up the answers or value in written format. The better you are at answering the questions people put in Google, the more success you’ll have at capturing traffic from organic search results. With a blog on bookshelves, it makes more sense to write one long article that works through the ins and outs of each aspect someone would need to consider; rather than writing multiple blogs on the same topic, unless you can differentiate them sufficiently from one another.
Here are our suggested blog post ideas for bookshelves in September.
Bookshelf blog post ideas for interior brands this September
Is it better to buy or build a bookshelf?
Exploring the cost, quality and design flexibility of each option
The bookshelf rule: key design principles explained
Simple principles to follow that can elevate the look and feel of your bookshelves
How to style a bookshelf so it looks curated not cluttered
Tips on arrangement, accessories and balance to achieve a polished look
From standard to standout bookshelf
Design tricks to turn an ordinary bookcase into a striking interior feature
Bookshelf or bookcase — does it matter?
Understanding the difference and choosing the right option for your space
Read more by Barbulianno: Style a Bookshelf Like a Pro | Step by Step Guide
4. Table lamps: how can a table lamp enhance a living room?
Table lamps are a simple way to add mood, texture and character to a room while softening harsh overhead light
Search interest in table lamps rises in Autumn because the days get shorter, making September the perfect time to publish content on the topic of table lamps
Illustrating your blog with ‘before and after’ or ‘with and without’ examples makes the benefits of table lamps clearer and more engaging
A living room with excellent interior design is almost guaranteed to have table lamps, and very likely more than one. Why? Because table lamps are highly effective at not only accessorising the room, but also increasing its practical impact. A table lamp is obviously an alternative to the main light, but this means it breaks up what can be quite a harsh light from one overhead source. As such a table lamp can lend the space a more relaxed and intimate feel. In addition, table lamps create their own distinct pool of light that bleeds stylishly into other areas of the room. No wonder people enjoy snuggling in a dark room with a table light, whether reading, relaxing or working on something. As with a bookshelf, because a table light can be styled endlessly - with textures and fabrics for the shade; different bases; and the overall size - it can add a lot of character in its own right.
Everyone loves snuggling in Autumn with the return of darkness and the cold, so it’s no wonder that organic search trends start to feature questions and queries about table lamps from September onwards. As you’ve probably guessed by now, if you’re an interiors brand and table lamps feature in any sort of way in your product range or services, then blogging about table lamps in the context of interior design will help you attract potential clients via search results on Google. Even if table lamps are only a minor part of what you do or perhaps just a styling prop, someone might still submit an enquiry after reading your blog, getting lots of value or realising that you can help them in a bigger way with their home.
Aside from the advice above about tackling blog topics, a fun way to blog about the impact, versatility and benefits of table lamps is by using a ‘before and after’ style approach. The whole blog doesn’t need to be a before and after, but as you address different points within the blog, you can reinforce each section with a ‘with and without’ to demonstrate how a table lamp helps or make a difference.
Here are our suggested blog post ideas for table lamps in September.
Table lamp blog post ideas for interior brands this September
Table lamp or desk lamp — what’s the difference?
Choosing the right lighting for workspaces and living areas
The golden rules of table lamps
How to get height, placement and shade proportions just right
Do table lamps still have a place in modern interiors?
Why layered lighting matters more than ever in today’s homes
How to style bedside table lamps
Balancing symmetry, scale and softness for a calming bedroom look
How many lamps does a living room really need?
Design tips to create ambience without overwhelming the space
Read more: Best Table Lamps to Brighten Your Day by Green & Mustard
5. Related articles with seasonal blog post ideas
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