March blog post ideas: Easter nests, hunts & egg decorating
If you want your restaurant or coffee shop to rank higher this Spring, you need to answer the exact questions your customers are typing into Google. Search trends in March are dominated by Easter egg decorating and family activities, so sharing a simple recipe or a local event guide is the fastest way to win that traffic. It is about being useful first and selling second.
How to use seasonal blog content to drive hospitality bookings this March
There is a specific kind of energy that comes with the shift into Spring. People start searching for things related to Easter and expanding their horizons after winter. Whether you are running a circular ethos restaurant in Totnes or a landscape architecture studio, your blog should be reflecting that seasonal shift. It’s not just about content for the sake of it; it is about showing that you understand the needs of your audience at the right time. If they are looking for ways to decorate eggs with natural dyes and botanical textures, your brand should be the one showing them how.
The mistake most businesses make on their websites is waiting until the week before the big event to say something. By then, your potential clients and guests have already booked their tables or finalised travel plans. You need to be the person offering them the recipe for the perfect Easter nest cake or the map for a countryside egg hunt when their thoughts start to turn to it six to eight weeks prior. The principle is being useful first and the sales will follow naturally.
Takeaways
Seasonal search traffic is a gift—use it. Topics like Easter nests and egg hunts are predictable annual peaks
Your blog isn't a diary; it’s a bridge between a someone’s Google search and them being on your website
You don't need to reveal every trade secret. Sharing a simple recipe or a DIY tip proves you’re an expert without giving away everything
Timing is everything. If you’re writing about Easter in late March, you’ve probably missed the boat
Repurpose everything. Turn blog posts into Instagram carousel posts or a timely newsletter with a promotion
Specificity wins. Don't just write about "Easter food"—write about "Easter nest cakes for circular ethos restaurants"
High-profile calls to action (CTAs) are vital: if they’ve read to the bottom, tell them exactly what to do next
Use "how-to" guides to capture the "do-it-yourself" crowd. Some will do it alone, but the right ones will realise they’d rather pay you
Visuals matter as much as words - use good imagery to reinforce your blog posts
Think about the "messy middle" of the customer journey—people search for inspiration long before they’re ready to book a table or a room
1. How to make an Easter nest cake or the best Easter nest recipe
Search traffic at Easter in March is dominated by queries for Easter nest cakes and searches for Easter nests (whether with Cornflakes, chocolate or Rice Krispies!). If you’re a circular ethos restaurant, speciality coffee shop or organic café, this is a perfect opportunity to create content on your website blog to attract visitors and then drive bookings. For you, an Easter nest recipe is what’s called ‘content adjacent’; it compliments what you do and offer as and appeals to customers who may like your brand. The point is not the recipe itself or the steps, but capturing highly focussed visitors who are intent on getting this Easter nest experience. A good example of this is The Newt in Somerset’s Lemon Cheesecake Easter Egg recipe.
We would recommend creating a great Easter nest cake recipe or Easter nest making tips for creating an Easter nest cake plus include high profile Calls to Action, promotions or features for your business. For example: explore your Easter menu; book a table on Mothering Sunday; or a limited-time offer at Easter at your hospitality business. You don’t need to share any of your kitchen trade secrets in the Easter nest recipe - it just needs to answer the cares and questions people type into a Google search. By being highly focussed on this popular search, you’re more likely to attract the type of visitors who might visit, book a meal or a table at your circular ethos restaurant, speciality coffee shop or organic café.
Whilst the recipes below are very run of the mill or even basic, putting your spin on things and really elevating a much enjoyed recipe is a great way to demonstrate how you approach making creations in your kitchen. Perhaps you make nests with vermicelli, or used puffed quinoa - what ever your take, show your flair and something to spark the imagination and leave people wanting more.
See below for our suggested blog post ideas for Easter nest cake and recipes.
Easter nest cake blog post ideas for circular ethos restaurants, speciality coffee shops or organic cafés
How to make the perfect Easter nest cake
Share a simple, step-by-step guide to creating the classic Easter nest cake, using popular indulgent ingredients that kids love
Cornflake Easter nest ideas for family baking fun
Share ideas for families to celebrate the joy of Easter with easy, crowd-pleasing recipes - ideal for little hands to help with
Tips on crafting the ultimate Easter chocolate nest cake
Highlight the rich flavours and textures of an Easter chocolate nest cake, perfect for a springtime gathering with friends or family
Rice Krispie Easter nest recipe made simple
Offer a quick, fuss-free recipe for crispy Easter nests - talk about creating childhood memories plus the modern favourites (using cereals for ingredients)
Best traditional Easter nest recipe with our in-house twist
Explore the origins of Easter nest cakes and share a timeless recipe using locally sourced ingredients
Don’t forget to include a prominent Call to Action in any Easter nest blog to book a table at your restaurant on Easter Sunday or Mothering Sunday at the end of March. Ideally, offer an incentive or a time-limited offer to boost the impact of your campaign.
Key points
Focus on simple, step-by-step guides that use indulgent or locally sourced ingredients to spark the reader's imagination
Use the recipe as a soft entry point to showcase your brand’s unique flair, whether that’s a "circular ethos" twist or organic ingredients
Ensure the post includes clear prompts to book a table or explore your seasonal menu while the reader is hungry for more
2. Easter egg hunt blog post ideas for boutique hotels and country estates
Another very popular trend in Google searches in March, leading up to Easter, is the classic Easter egg hunt. This is a blog post idea we thoroughly recommend to boutique hotels or country estates where space is not an issue. As above, the idea here is to provide potential customers with an Easter experience through which they can enjoy time with family and loved ones and some fresh air as nature restarts its growing season. By attracting attention and traffic for the perennial favourite Easter egg hunt, you get the chance to profile your boutique hotel off the back of a popular seasonal event.
By capitalising on the huge spike in demand for all things Easter egg hunt relasted, you can weave in Easter stays at your hotel; a promotion you may be running for the duration of March only; or other experiences on offer throughout Spring. The content focus of the Easter egg hunt gives you a framework on which you can build a huge amount of fresh publicity for your boutique hotel brand. It’s not that your hotel is an Easter egg hunt specialist or the only thing you do, but a supercharged seasonal marketing hook. The other bonus is that customers love experiences and events, so you’re offering a lot of value through the chance to be together, enjoy a shared moment and an excuse to get away from every day life for a short while.
Here are some Easter egg hunt blog ideas to get you going if you’re a hotel or country estate:
Easter egg hunt blog post ideas for hotels & estates
How to put on a great Easter egg hunt for all ages
Share tips on designing a memorable Easter egg hunt with creative riddles and clues, perfect for children, teens and adults
How to plan the perfect outdoor Easter treasure hunt in the countryside
Tips for setting up an springtime Easter egg hunt in the garden or woods, complete with nature-inspired clues and charming handmade signs
Rainy day fun: How to host an indoor Easter egg hunt
Turn an indoor setting into a playful adventure with imaginative clues, themed printables and hidden surprises when the weather doesn’t play ball
Crafting a timeless Easter egg treasure hunt experience
Explore the history of the Easter egg hunt and get inspired with clue ideas that add a touch of heritage and fun
Easter egg hunt printable download for egg hunts at home
Offer downloadable Easter egg hunt instructions, signs, clues to for families to create an egg hunt of their own at home
When creating your Easter egg hunt blog content for your hotel, don’t forget to make it obvious with a callout box that you are a hotel and that customer can book a table at Easter - perhaps even tie it in with the egg hunt for extra impact.
Key points
Create content that caters to different scenarios, such as nature-inspired outdoor trails or "plan B" indoor hunts for typical British weather
Provide tangible value by offering downloadable clues or riddles which helps build an email list via lead magnets
Position your estate as the authority on "timeless" family traditions to build emotional resonance with potential guests
3. Easter egg decorating blog ideas for hospitality businesses
The final March and Easter blog post idea is Easter egg decorating. This one is more low-key than an Easter egg hunt, but still a runaway favourite with the public. Easter egg decorating is another experience (or an event you could put on) that appeals because it brings families together to share and create fun memories. Because it is ‘hospitality adjacent’ content, it’s suitable blog topic for any of the businesses we’ve mentioned above (boutique hotels, circular ethos restaurants, speciality coffee shops and organic cafés). Given Easter is a public holiday and usually part of the school holidays, there’s extra interest in Easter egg decorating, which is why it’s such a good piece of blog content.
Our suggestion with Easter egg decorating as a blog topic for hospitality brands is to get creative and go to town addressing all the questions and ins and outs of the various search queries. By doing this, you put your business in the best possible position to capture a chunk of search traffic for this query. As we’ve said throughout this piece, don’t just write the blog, ensure that you incorporate a relevant and timely focus on your business. Whether you are running an actual Easter egg decorating competition, workshop or some sort of Easter promotion, this is where your blog content will deliver for you. Not everyone will want to decorate their egg at home: they may decide to book onto yours. Not everyone will want to be at home over Easter: you’ve given them the perfect opportunity to spend it with your business.
Here are a few Easter egg decorating ideas for hospitality brands:
Easter egg decoration competition ideas for a countryside celebration
From nature-inspired patterns to countryside themes, offer creative tips for organising an Easter egg competition
Top tips, ideas and techniques for Easter egg decorating
Go into details on egg decorating: traditional and modern egg decorating techniques; natural dyes, botanical prints and garden-inspired designs
Easter egg decorating ideas inspired by the English countryside
Egg decorating inspiration from wildflowers, woodland textures and seasonal Spring blooms to craft beautiful, one-of-a-kind eggs
Easter egg competition ideas for children of all ages and family fun
Engage children with imaginative themes and nature-based activities, making Easter celebrations fun and an Easter holiday activity idea
The ultimate guide to hosting an egg decorating event or competition
Tips for organising a successful Easter egg decorating workshop, event or competition covering everything you need to know
Key points
Target specific search queries like "countryside Easter themes" to capture niche traffic that larger, generic sites might miss
Link the decorating tips to a physical event at your venue, such as a competition or a workshop, to drive footfall
Showcase your aesthetic by using seasonal blooms and woodland textures that align with your brand's visual identity
4. What if I don’t want to share an Easter recipe or run an Easter event?
We understand that not every hospitality business might want to run an Easter event, have the space for an egg hunt or feel comfortable sharing an Easter recipe. That’s absolutely fine, but you can still attract search traffic and make the most of the Easter urge.
Here are a few content ideas for your blog:
Remind people of your core opening hours over Easter, particularly Good Friday and Easter Monday to avoid people making a wasted journey if you’re closed
Share your special Easter tasting menu
Remind people of your location or where you are based if they want to visit over Easter
Create a little Easter guide of what’s going on near you and local attractions so that people can make a day out if they visit you (takes the pressure off putting on a one-off event)
Elevate your brand’s seasonal content marketing
If you are looking for more ways to keep your website fresh and engaging, explore our curated list of blog post ideas for design-conscious businesses. We specialise in helping interior designers, garden designers and hospitality brands turn their expertise into a powerful marketing engine.
While great content starts with an idea, it needs a high-performing home to truly convert. Our website design service ensures your digital presence is as polished as your physical portfolio, capturing those predictable seasonal trends and viral moments with ease.
Ready to grow your online presence? We’d love to hear about your project. Get in touch to enquire about working with us.
Frequently Asked Questions
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Ideally, you should have your Easter-related posts live by mid-February. Search interest begins to climb weeks before the bank holiday as people plan family gatherings and travel. Publishing early gives Google enough time to crawl and index your pages so you’re visible when search volume peaks.
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A recipe for something like an Easter nest cake acts as a friendly expert introduction. It answers a common search query, bringing new visitors to your site who might not have heard of you. Once they’re on the page, you can lead them towards your booking system or special event menus.
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Not at all. The key is to be helpful and authentic to your brand. Focus on answering the specific questions your customers ask and use high-quality imagery that reflects your brand. Clear, useful information beats flowery prose every time.
More seasonal inspiration and content marketing tips for your design brand:
About the author:
Simon Cox is the co-founding director (along with his wife, Rachael Cox) at Wildings Studio, a branding, website design and content marketing studio in Torquay, UK. He’s the writer and editor of the Wildings Studio blog which you’re currently reading. Simon is also responsible for the Wildings Studio content marketing services. Simon blogs regularly on topics to do with the core Wildings Studio services on branding, website design and content marketing (blogging). He’s passionate about helping small business develop great content that answers the questions people type in Google in order to get found online (SEO).
In this article:
How to use seasonal blog content to drive hospitality bookings this March
Free worksheet: Search first content planner
How to make an Easter nest cake or the best Easter nest recipe
Easter egg hunt blog post ideas for boutique hotels and country estates
What if I don’t want to share an Easter recipe or run an Easter event?
About Wildings Studio
Thoughtful, beautiful branding and websites for design-led businesses
Wildings is a website designer for small business offering website design. Based in South Devon, UK, we deliver small business website design for design-conscious brands like garden designers, interior designers, architects, circular ethos restaurants, speciality coffee shops, organic cafés and boutique hotels.
