Tips & resources
A thoughtful blog for businesses & brands
Our blog is all about helping small business owners get clear and confident in their brands. We share tips, insights and advice into what makes for great branding and website design. If you’d like us to cover a topic, get in touch!
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Yellow branding: sunny & bright or sinful & sensationalist?
Yellow is the colour of feelings and emotions. In its raw state it is the colour of sunlight and has the power to lift our spirits. Here's how to harness its energy in your brand’s identity
Is red a good colour for my business branding? (2025 guide)
The colour red signifies power, prestige and dynamism in branding, which is why it is a popular, but bold, choice. Here's how to make it work for your business
Purple: the perfect colour for your branding? (2025 guide)
When a brand uses the colour purple, it intrinsically conveys a message of quality, exclusivity and creativity. Discover how to use it powerfully in branding
Brown branding: why it's brilliant for business (2025 guide)
Often overlooked, or seen as a dull colour, brown can powerfully convey loyalty, trust, maturity and strength. See how to make it work for your brand
Is pink branding a strong choice for my business?
Will I regret using pink in my branding? Find out about the colour pink and whether or not it can work for your business brand
How to get the best from orange for your branding
Why the colour orange is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through orange.
Colour blue: is it a safe bet for business branding?
Why the colour blue is such a popular choice for small businesses in their branding; but how to work with blue to stand out from the corporate crowd in your branding.
3 reasons to use the colour green confidently in branding
Why the colour green is an excellent choice for small businesses in their branding; plus we unpack its colour psychology and the power brands can harness through green.