Blog
Inside our blog, you’ll find resources created to guide and inspire—from branding clarity to website strategy and design advice. Whether you’re planning a future project or refining what you already have, these articles are here to help you grow your business with confidence.
Blue branding isn’t safe - it’s risky if you use it wrong
Blue dominates corporate branding for a reason, but it’s also the fastest way to look forgettable. Discover how to use it with intention, nuance & personality
Purple branding: when it works - and when it undermines
Thinking of using purple in your branding? Here’s when it elevates your brand - and when it can feel dated, overdone or off-message
Pink branding: bold choice or business mistake?
Pink branding can signal luxury, rebellion or risk (depending on how you use it). Here’s when it works, when it fails & how to use it strategically
Using green in branding: what most businesses get wrong (& how to do it right)
Green is one of the most misunderstood branding colours. Learn how to use it strategically to communicate trust, growth and clarity - without falling into clichés or greenwashing
Orange branding isn’t what you think (luxury vs budget explained)
Orange can signal luxury or budget depending on how it’s used. Discover how to control perception, avoid costly branding mistakes & use orange with confidence
Why yellow is the riskiest colour to build a brand around
Yellow demands attention, but so does a hazard sign. Used carelessly, it signals cheapness or danger rather than energy. Here's what brand strategy actually tells us about yellow
Red branding isn’t safe: here's how to handle it right
Stop guessing your brand colours. Unpack the polarising psychology of red & discover the exact strategy needed to blend raw energy with premium prestige
Brown branding isn’t boring: why luxury brands use it
Brown isn’t dull: it builds trust, warmth & quiet luxury. Discover how to use brown branding to create a grounded, premium identity that stands out