The colour red signifies power, prestige and dynamism in branding, which is why it is a popular, but bold, choice. Here's how to make it work for your business

Often overlooked, or seen as a dull colour, brown can powerfully convey loyalty, trust, maturity and strength. See how to make it work for your brand

Discover the dos and don’ts of using images in blogs on your website. Learn to optimise images, improve SEO and enhance your blog posts to drive enquiries

Starting out as a graphic designer? Here are our top tips on how to get going and succeed in the creative industry.

How small business can better use the power of pricing and branding together to attract the right customers, boost sales and avoid undercharging

A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.

Top tips from a brand photographer for garden designers on how to get great branded photos for garden design websites to boost impact and engage visitors

Discover how to get stunning brand photography if you’re a garden designers. Elevate your garden design portfolio & brand with our tips on brand photography

How to setup & use Google Search Console with its free insights to improve your website SEO and drive more traffic to your site

Images are often make or break for small business websites: they build trust with visitors as well as convey the key elements of a business’ branding. Get brand photography right and it feeds directly into your marketing and sales as a business.

Tips on how to choose the right website platform that works for your business, whether it’s a new site or you’re redoing an existing one.

Nine signs that your branding is broken - the feelings and emotions that point to problems in your business branding.

Part 1 in our series on what to look out for in good website design, looking at the framework that goes to make an amazing website.

The Lover is the first in our series on Brand Archetypes for businesses. We’ll be examining why they are so powerful and how you can harness them for maximum impact in your business.

Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.

If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.

Without an audience you have no engagement; if you have the wrong audience, you're building in the wrong direction. Defining your audience is a critical first step in branding. Here are five really quick, easy and actionable tips from Rachael and Simon to help you move in that direction.

The more elements you add into your branding, the more they serve to reduce the overall impact of your brand, leaving you with a murky result that is not memorable or impactful. Here are five really quick, easy and actionable tips to help you take steps to keep your branding simple, luminous and bright.