May blog post ideas: garden, Spring & floral refreshes
Written by Simon Cox
A pink peony in bloom in early June at Chatsworth House near Bakewell in Derbyshire via Unsplash
May is a wonderful time of the year, bursting with inspiring Spring blog post ideas to keep your interior design or garden design website blog up-to-date. With the Spring season in full flow now, we’ve selected a handful of themes for your blog that will resonate with your audience as thoughts turn to using outdoor spaces and entertaining in the longer evenings.
In our May edition of blog post ideas for interiors and garden website blogs (ideal for interior designers and garden designers!), we look at designing, entertaining and planting for garden brands, plus the all important RHS and BBC Spring flower shows. For interiors brands, we’re sharing helpful prompts as your audience turns its attention to Spring cleans, evening entertaining and getting the most out of floral decorations. Last time in April, we showcased tulip and garden shed & furniture blog post ideas for garden centres or garden designers wanting to attract attention around Bank Holidays.
If you’re new to this series, every month we take inspiration from Pinterest Trends & Google Trends for content insights. The ideas we share are seasonal and viral moments: this means (a) they occur every year, so you can improve your performance year or year and (b) they are highly likely to drive organic search traffic to your website if you zone in on them. Use the blog post ideas below as inspiration for your content; harness search traffic of your own; and make your website work harder for you!
In this article
1. Blog content ideas for garden accounts
Designing a Spring garden
Entertaining in the garden
Planting for pollinators
Tips for transitioning your garden from spring to summer
RHS Chelsea, Malvern & BBC flower shows in May
2. Blog content ideas for interiors accounts
Making florals work in your interiors
How to transition interiors from inside to out
Seasonal accent refreshes
Stocking your drinks bar
Wildings is a website designer for small business. We are based in Torquay and offer website design for garden brand businesses in Devon like garden centres, garden designers and landscape architects. This is our series looking at how to get inspiration for writing content on your website blog to attract potential clients and boost your SEO presence in organic Google results. Catch up on the previous article, ‘April blog ideas: tulip fields & garden sheds & furniture‘ or explore the series on blog post ideas for garden & interiors websites →
May blog post ideas for garden brands
Here are blog post ideas and suggested blog titles for your garden brand to use this May around designing, planting & entertaining for Spring…
1. Designing a Spring garden
Tips for incorporating seasonal flowers and colours into your garden design.
From Easter time onwards, gardens burst into life and people are full of enthusiasm for their gardens. Thinking about the design of a garden in Spring is a hot topic and worth anticipating with your blog content.
Gardeners will be keen to avoid bare earth and fill their garden spaces with as many Spring flowers as possible, so you can get loads of mileage out of this theme.
Don’t worry if Spring bulbs are starting to go over and summer is on the way - now is a great chance to remind people to review what’s just happened and to make a plan for next year.
Suggestions include:
How do you start a spring garden from scratch?
How do I prepare garden beds for spring?
What are the colours for spring gardens?
Example from Homes & Gardens: Spring garden ideas – 9 ways to make the most of the season in your outdoor space
2. Entertaining in the garden
Following on from designing a garden that flourishes in Spring, entertaining in the garden as the days grow longer will be another hot topic.
In your garden blogs, aim to cover ideas and tips for setting up and preparing for hosting outdoor gatherings, from afternoon tea parties to evening barbecues.
This is a good chance to show some flair with insights on outdoor kitchens, accessories for the garden and some of your favourite tips as seasoned garden pros for entertaining with ease.
Suggestions include:
How can I make my garden more interesting?
How do I entertain in a small garden?
How do I make my garden inviting?
Example from the Garden Design Co: Garden Entertainment Area Ideas
3. Planting for pollinators
Sustainability is a key topic for home- and garden-owners currently - we’d highly recommend talking about planting tips for pollinators, but make sure you do it justice and authentically. No green washing, please!
Suggestions for blog article include recommended indigenous British flowers and plants that attract bees, butterflies and other pollinators to your garden.
Don’t be afraid to share your favourites, as your audience will love this and be actively looking for your advice. Perhaps suggest some unusual ones, or a selection of different forms or shapes, climbers or creepers. Think about how you can inspire people beyond the classics like verbena and wild flowers.
Suggestions include:
What plants are best for pollinators?
How do I get pollinators in my garden?
What is the best landscaping for pollinators?
Example from the Wildlife Trusts: The best plants for bees and pollinators
4. Tips for transitioning your garden from spring to summer
The enthusiasm and energy for gardens reaches a peak in Spring, but there’s plenty of the growing season left, plus quite a few potential pitfalls.
Use your blogs in May and Spring to talk people through border care, the ‘Chelsea chop’, including selecting heat-tolerant plants and adding shade elements that will add value later in summer, as well as deal with the changing climate.
Don’t forget to be really hands on with your blog content: think practical and simple steps; education about shade and sun, soil types and industry insights. Lists and bullet. point format for blogs works well, helping people get digestible information.
Suggestions include:
When should I start preparing my garden for summer?
How can I decorate my garden in summer?
What time of year is best to renovate my garden?
Example from The Real Green Gardener: How to Prepare Your Garden for a Change in Season
5. RHS Chelsea, Malvern & BBC flower shows in May
May kicks off the flower show season, of which RHS Chelsea is probably the biggest.
The flower shows produce a huge amount of focus on gardens, which is a golden opportunity for garden designers or garden brands who want to piggy back on the publicity.
Having a content plan for your blog in place beforehand is a great move, and you can see ours for RHS Chelsea: How to market your garden brand at RHS Chelsea →
Use your garden website blog to write useful and timely content such as highlights, insights, inspirations, take aways or things of note from the flower shows.
Focus on things you think people will be looing for before, during and after the flower shows.
Share your hot takes, point of view and things that have knocked your socks off.
Studio Fitzpatrick garden design West Susses from BBC Gardeners’ World Live
TJ Kennedy at BBC Gardeners’ World Live
May blog post ideas for interior brands
Moving from gardens to interiors, here are blog post ideas and suggested blog titles for interiors brands to use this May to do with Spring cleans, using florals & evening entertaining.
1. Making florals work in your interiors
Flowers are a fantastic way to dress, accessorise and enhance interiors, plus if you’re anything like us, we love bringing our favourite florals from the garden into the house.
Use your interiors blog to provide tips for like-minded customers on incorporating floral patterns into interior design. Do you have a particular angle on florals? How might they include them in a scheme or add them in an unexpected way?
Talk about the pros and cons, advantages and pitfalls of using florals in interior design.
Suggestions include:
How do I decorate my home with flowers and plants?
What goes well with floral patterns?
What looks good with floral print?
Example from House & Garden: 17 stylish ways to use floral patterns in your interiors
2. How to transition interiors from inside to out
Interiors and gardens - the inside and outside space of a home - are inextricably linked, so this is a really good, meaty topic to blog about, and it’s one that many homeowners want to nail with their interior design.
A beautiful home with a scrappy garden or one that doesn’t flow is unfortunate, so this is a content space you’ll want to be visible in.
Use your interiors blog to address areas like:
What do homeowners need to think about when designing inside and outside spaces that work well together?
Do you have the perfect solution for stopping kids and pets bringing mud in the house? (Make it practical and relatable!)
Or perhaps you’ve got a way of using colour themes to tie the outdoors and indoors together
Example from Interiors Revitalized: How to Create a Seamless Transition Between Your Indoor & Outdoor Living Spaces
3. Seasonal accent refreshes
Interior spaces are always evolving and the passing seasons give a good opportunity to refresh living areas.
Things can feel a little tired after the long winter season in the UK, so Spring is a chance to catch a new audience that’s keen to breath some fresh life into their interior design with your help.
Suggestions for your interiors blog include:
How to update decor with seasonal accents like bright colours and lightweight fabrics
Perhaps also how to add some art to an unloved wall or a space that became cluttered over winter
How often should you update your home decor?
Example from Abode Avenue: Seasonal Style: Refreshing Your Home Décor with the Changing Seasons
4. Stocking your drinks bar
Last but not least, and one that will likely attract lots of interest - enhancing entertaining and relaxation areas with a drinks bar!
Even if people have nailed their interior design, they may not necessarily know how to make the most of it…
This is a great topic that is both useful as well as lighthearted, showing a well-rounded understanding of interior design and is highly relatable, as we mentioned above.
This sort of content on your interiors blog would be very well suited for repurposing on Instagram too, so you can get lots of mileage from it.
Recipes for refreshing summer cocktails and mocktails
Beautiful homeward items to wow guests at the end of a sublime Spring garden party
What drinks should I stock in my bar?
Example from ABI Interiors: Our Guide to Home Bar Areas
Image: Paul Craig | Nine Elms apartment by Abigail Reay interior design & architecture studio London featuring ceramic artwork by Elizabeth Prince
A summary of the key takeaways for May blog post ideas
1. Create seasonal content tied to Spring trends
Think about (or research on Google Trends) what your ideal customers are looking for in May and then write blog content in line with that. If you are in garden or interior design, consider how people’s behaviour transitions from indoors to more outdoors as a starter.
2. Find inspiration in outdoor living & entertaining
People are desperate to make the most of the unpredictable summers in the UK for outdoor living and entertaining. Think about how you can write blog posts that tap into demand for garden hosting, drinks bar ideas or ways to make spaces inviting for gatherings.
3. Weave in what people really value
More and more, people want to know what they do, buy or experience makes a difference beyond themselves. If it works for your brand, think about how you can highlight important causes such as advocating for sustainability through blogging on planting for pollinators or bio-diverse gardening tips.
4. Springboard high-profile events like the RHS Chelsea and BBC flower shows
Make the most of popular current events to give your content a boost by piggy backing on what’s popular. Use the string of flowers shows across the season to share helpful, useful, relevant and timely content that matches what people are searching for via search engines.
5. Focus on small, achievable content for audiences
Your content doesn’t necessarily need to be long or grand. If you’re an interiors brand, simply help your audience use what they have already, such as a quick refresh of their home with floral patterns ideas, Spring colours and finding connections with the garden as above.
So there you have it - a variety of blog post ideas to help you with your content this May, connecting with your audience, whether you're an interior or garden designer. Whether you’re writing a flower show commentary or giving tips on floral patterns at home, these ideas are all about tapping into what people are already thinking about, searching for and excited by in May.
Pick the ones that feel relevant to your business, and don’t overthink it - just start writing! Remember, blog posts don’t necessarily need to be lengthy or perfect; they just need to be helpful, relevant, timely and in your tone of voice; that’s what keeps your audience coming back for more.
And if you’d like help planning or designing a blog that attracts your ideal clients? We’d love to hear from you - Wildings specialises in websites for garden and interiors brands that want to grow their online presence with confidence: contact Wildings Studio or follow Wildings on Instagram.
