Emilie Rensink: branding for an Amsterdam interior designer
Introduction
Emilie Rensink designs family homes in and around Amsterdam, from new builds to 1930s houses. Her work had moved on over the years but her brand had not. We built her a new identity, with Instagram guidance to carry it, so her classic, contemporary style comes across before anyone meets her.
Services
Brand positioning, purpose & voice
One-hour direction call, moodboard & visual direction
Primary logo, secondary logo & flower icon mark
Colour palette, typography & patterns
Brand guidelines
Branded stationery mock-ups
Instagram guidance & Canva templates
The brief
Emilie’s website and Instagram felt beige, neutral and a little scattered. People were often enthusiastic once they had spoken to her, but her branding was unable to convey that feeling online. She wanted more edge without losing the warmth, and to attract bigger, more complete interior projects.
What we did
We began with a questionnaire and a one-hour call, then established Emilie’s positioning and tone of voice. The direction kept her classic, contemporary style but added an edge. We replaced her armchair logo, which could read as a furniture maker, with a simplified flower, and changed “interieur” to “interior” for her English-speaking clients.
The impact
Emilie now has a complete brand identity, a guide to using it and a positioning document that puts her style and values into words.
“The brand positioning and direction feel completely right to me, which is great.”
“It feels like such a beautiful and cohesive whole, and I feel it really captures who I am as a designer.”
Let’s work together
If your work is stronger than your branding suggests, let’s talk. We help interior designers and other design-led businesses look as considered as they are.