Marketing for garden designers: Chelsea Flower Show 2026
Supporting designers to stand out in the horticulture industry
Our step-by-step marketing guide for garden designers or garden brands at the Chelsea Flower Show or wanting to maximise the Spring surge: Every Spring the things kick off for garden brands like garden & landscape designers with a surge of activity. One big reason is the Spring shows in May: RHS Chelsea, RHS Malvern and BBC Gardeners’ World Spring Fair plus the big ramp up with the change of seasons.
If you’re a garden designer or garden brand, the RHS Chelsea Flower Show and the early Spring rush can generate a huge amount of publicity for your small business. The question is, are you in a position to maximise this annual window of opportunity to win clients, promote your business and get publicity?
The good news is that you can, and your website is one of the best ways to do so.
If you’re going into the gardening season - garden designers, landscape gardeners, landscape architects, garden centres and brands in the horticultural industry, we’ve put together a series of resources so that you can get your website ready for Spring and the Chelsea Flower Show:
Even if you’re not a garden or landscape brand, this series is still applicable for your business, as the principles can be applied to any key marketing campaign or big industry-specific event relevant to you.
1. Start by improving your garden design website before the Chelsea Flower Show
The Chelsea Flower Show puts garden designers in the spotlight - and your website needs to be ready. With thousands of eyes on your work, from visitors and press to potential clients, your website will likely be the first place they land. The question is, is it working hard enough for you? In this article, we share practical, easy-to-follow ways to refresh your website ahead of the Show.
2. How to turn Chelsea traffic to your website into a warm, engaged audience
The Chelsea Flower Show can bring a wave of new eyes to your website, but how do you make the most of it? This article is all about turning that passing interest into a warm audience with whom you can stay connected. If someone lands on your site and likes what they see, offer them a reason to stick around; like a beautifully written newsletter or a seasonal garden guide (there are so many options!).
3. Simple ways to boost garden centre SEO in the lead-up to the Chelsea Flower Show
The Chelsea Flower Show is a key moment in the gardening calendar - and a brilliant opportunity to attract more visitors to your website. Whether you run a garden centre or a product-based garden brand, now is the time to sharpen your SEO. In this article, we share simple, seasonal tips to help your website appear more often in search results and reach people who are already feeling inspired by the Show. One of the most effective methods? Regular blog content that speaks directly to your audience’s cares and questions.
4. Media kits: the way to convert website enquiries into sales from the Chelsea Flower Show
After the Chelsea Flower Show, your inbox may well be full. However, are they the right enquiries? A media kit can help you turn that initial interest into real bookings, while gently filtering out those who are not a good fit. Think of it as your digital brochure: clear, warm and full of the just the right amount of information people need to take the next step. In this article, we share why a media kit is worth having in place before the Show; how it can save you time; answer key questions; and spark desire in your dream clients.
5. How to use Instagram to build excitement & reach ahead of the Chelsea Flower Show
Instagram can be one of your most powerful marketing tools in the run-up to the Chelsea Flower Show. For a lot of businesses, it’s left to the last moment or forgotten completely. From updating your bio to posting Reels and behind-the-scenes moments, this guide shares how to create content that draws people in and keeps them interested. Whether you’re showcasing your presence at the Show or simply aligning your brand with the buzz, there are plenty of ways to use Instagram to strengthen your visibility and reach the right audience.
6. Your final marketing checklist to feel ready ahead of the Chelsea Flower Show
If you’re racing through the final few weeks before the Chelsea Flower Show, this handy checklist will help you stay calm and feel prepared. It covers all the essentials: key website updates, newsletter reminders and last-minute Instagram content ideas. These will help you make the most of the attention the Show can bring. Whether you’re exhibiting, partnering or simply riding the seasonal buzz, this guide will help you tick off those tasks that make the biggest difference.
7. How to turn Chelsea Flower Show ideas into inspiration for your own garden
The Chelsea Flower Show is a feast for the senses and the icing on the cake would be to take all that inspiration home and make it work. In this final piece in our Show series, garden designer Georgia Lindsay shares her personal insights for getting the most out of RHS Chelsea. This could be fore you if you’re dreaming up your next garden project, planning to commission a garden designer or simply love gardening. Discover how to capture ideas, spot the trends worth following and translate what you’ve seen into something that suits your own space.