Blog
Inside our blog, you’ll find resources created to guide and inspire—from branding clarity to website strategy and design advice. Whether you’re planning a future project or refining what you already have, these articles are here to help you grow your business with confidence.
Keywords: how to make your website more searchable
Not sure where to start with keywords? Here's a jargon-free guide to help you get found on Google and bring more of the right people to your website
Seven crucial top tips to succeed as a graphic designer
Starting out as a graphic designer? Here are our top tips on how to get going and succeed in the creative industry.
Brand pricing: how to do it well & command your worth
How small business can better use the power of pricing and branding together to attract the right customers, boost sales and avoid undercharging
5 tips to design an awesome enquiry process
A new enquiry is a great feeling, but that initial impact can quickly tail off, if your branding fails to convey the value you offer. Sloppy templates, weak processes or bland visuals can mean a lost lead and disappointment.
How to get great brand photos for your garden design website
Top tips from a brand photographer for garden designers on how to get great branded photos for garden design websites to boost impact and engage visitors
9 big red flags that your branding is actually broken (& reasons for hope)
Nine signs that your branding is broken - the feelings and emotions that point to problems in your business branding.
The Lover brand archetype: sensuality vs sexuality
The Lover is the first in our series on Brand Archetypes for businesses. We’ll be examining why they are so powerful and how you can harness them for maximum impact in your business.
How to rebrand: clarifying your brand purpose, mission & vision #2
Every business should take the time to grapple with WHO they are, WHY they’re doing what they’re doing and HOW they want to change the world.
How to use customer profiles for insight & impact in your branding
If branding is to make an impact in your overall marketing (and hopefully that’s your aim), it needs to start with the customer first, identifying and defining that ideal person you would like to work with.
5 tips to gain visual coherence & impact for your brand
The more elements you add into your branding, the more they serve to reduce the overall impact of your brand, leaving you with a murky result that is not memorable or impactful. Here are five really quick, easy and actionable tips to help you take steps to keep your branding simple, luminous and bright.
Before you start: tips on how to give your brand focus & impact
It’s so important to understand where you are going, what your plans are, what you hope to achieve and who you want to work with. When you can get clear on that you can refocus the branding and design with this in mind.
What’s the best way to get a professional website? (part 1)
Part 1 of a short series unpacking key questions on website design, as well as how to avoid pitfalls when considering taking on a professional website designer.
Thoughts on the challenges schools face with education marketing
As a Torquay-based videography business, we are passionate about helping the local community & lighting up their marketing & advertising with creative approaches.