Tom Howard
Brief
Tom Howard approached us wanting a brand refresh and a new website that would set high expectations for his clients. His old identity felt a little tired, and he needed a more refined, classic contemporary look. The aim was to help him gain authority for his brand in the market and a visual identity that would naturally weed out the wrong type of enquiries.
We began with a deliberate branding, simplifying and tightening his existing identity, focusing on coherence and a clean aesthetic. The full website re-development included an extensive portfolio to showcase Tom’s amazing garden work, a robust user journey to help visitors flow to the contact page plus simple elegant design touches.
Garden Photography: Joanna Kossak Photography
We built Tom’s website with an emphasis on rigorous detail—from setting up his garden portfolio to ensuring pages looked attractive and consistent across all devices. Tom was delighted with his new, refined branding and custom-coded website. He was able to start the new garden season full of confidence in all the coherent touchpoints across his business.
Every touchpoint, from the tactile finish of the embossed business cards to the seamless user journey of the website, was designed to reflect the high-end nature of Tom’s work. By aligning his visual identity with the quality of his garden builds, we helped create a brand that speaks directly to his ideal client—positioning him as a leader in the classic-contemporary space.
Let’s work together
Does your new venture need an attractive, professional brand or website? If you're ready to move past the uncertainty and see your business gain clarity, let's talk. We'll help you reveal the brand that attracts your ideal client.